JUST’20

A bold anniversary campaign concept developed to celebrate 20 years of Just'un Regard. Inspired by New York's street culture, the creative direction brings together expressive typography, vibrant imagery and playful urban references. Built around a competition to win a trip to New York, the concept was imagined across advertising, retail displays, promotional materials and social media.

Creative Concept · Art Direction · Campaign Design · Retail Activation

Creative concept developed at Agence 100% · Unproduced proposal

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Focus Optique