LUNETTERIE SCHIVY
Full of energy, colour and personality, Virginie inspired a visual identity as distinctive as herself, designed to be instantly recognisable to her loyal customers. Expressive shapes, playful illustrations and a vibrant palette bring her character to life across branding, merchandise and even the boutique's interior.
A brand as colourful as its muse.
Creative Direction · Brand Identity · Graphic Design · Illustration · Brand Applications.
A Little Offbeat, A Lot of Elegance
A playful balance of elegance and freedom. Soft lilac meets warm mustard and vibrant orange, while refined typography contrasts with expressive shapes and abstract forms. A visual universe inspired by the free-spirited nature of its muse.
Too Good to Leave Behind
A brand designed to travel beyond the boutique. From everyday essentials to playful textiles and accessories, the graphic universe finds its way onto objects worth taking home, turning the identity into something to wear, carry and keep.
A Space with Personality
The identity comes to life within the boutique, where colour, signage and abstract forms shape the space. A lively mix of textures, graphic details and unexpected colour combinations creates an environment that feels both expressive and welcoming.
