Fratellicut
Italian heritage, translated into a contemporary barber identity. I developed Fratellicut’s visual world from identity through to its physical environment, drawing on the codes of traditional barbershops and Italian culture. A graphic language of black and white stripes, deep burgundy and bold typography was carried across print, packaging, objects and the salon itself.
Brand Identity · Art Direction · Graphic Design · Packaging · Retail · Photography
THE BRAND, IN SPACE.
I extended the Fratellicut universe into the salon itself, developing a store-staging concept around the brand’s graphic codes — black and white stripes, deep burgundy, signage, details and a dedicated Italian coffee corner.
AN ITALIAN RITUAL.
The experience extended to a dedicated coffee corner, bringing a small piece of Italian culture into the Fratellicut universe.
