LA LUNETTE
L’art de vivre, à la française. La Lunette is an independent eyewear brand in Warsaw with a distinctly French spirit. Over an ongoing collaboration, I have shaped its visual world across identity, campaigns, print, retail and photography.
A certain ‘je ne sais quoi’ — hard to define, impossible to mistake.
Creative Direction · Brand Identity · Campaign · Art Direction · Photography · Print · Retail
La Lunette, in Paris.
For the latest campaign, we took La Lunette to Paris — capturing the eyewear through the style, spontaneity and art de vivre of the city.
Creative direction, styling, locations and on-set art direction.
Oh là là!
A French expression turned into a campaign.
Built around the instantly recognisable Oh là là, the campaign plays with La Lunette’s French identity through bold typography, illustration and humour. Oh là là became O LA LA, making the expression clearer and more immediate for a Polish audience.
LA PETITE LUNETTE
A little taste of France. La Petite Lunette is the playful younger sister of La Lunette — a children’s identity inspired by French pâtisserie. Croissants, madeleines and little cakes become characters through one simple detail: a pair of glasses.
Creative Direction · Brand Identity · Illustration · Campaign · Print · Product Development
A brand to take home
The illustrated world expands into objects children can wear, carry and make their own.
A brand to play with
Turning the identity into games and activities designed for little hands and curious minds.
A brand to be seen
The playful world of La Petite Lunette comes to life through photography and communication, bringing its distinctly French character into the campaign.
