ENTREVUES OPTIQUE
A fresh perspective on eyewear. Entrevues Optique is an independent optician in Besançon, France. Through custom-drawn typography, warm colours and playful graphic elements, I created a distinctive visual identity that moves seamlessly from print to retail and beyond.
From letterforms to living spaces — an identity designed to feel right at home.
Art Direction · Brand Identity · Custom Typography · Graphic Design · Print · Retail
An identity that lives within the space.
Hand-drawn lettering, bold stripes and playful graphic details become part of the boutique itself. From signage to wayfinding, the identity shapes the space and gives Entrevues its own unmistakable character.
One identity, many ways to connect.
From personal style to sport and children's eyewear, a flexible visual language that adapts across campaigns, editorial advertising and in-store communication.
Good design gets around.
Who said a brand should stay inside four walls? From everyday essentials to little things worth keeping, Entrevues takes its colours and character beyond the boutique.
