OPTIKID
Little eyes, big ideas. Optikid is a nationwide network of independent opticians specialising in children's eye health, from birth onwards. Over several years of collaboration, I've helped bring this specialist service to life through creative direction, photography, campaigns, illustration, playful characters, games and in-store experiences.
Making a serious subject a little more playful — without losing sight of what matters.
Creative Direction · Art Direction · Campaigns · Photography · Illustration · Character Design · Print · Retail
A little imagination goes a long way.
Through illustration, storytelling and playful educational materials, Optikid makes children's eye health more approachable. From colourful characters to interactive games, each creation is designed to spark curiosity, encourage learning and make the experience a little more fun.
Little personalities, big expressions.
Art directing children is all about finding the balance between preparation and spontaneity. Through playful styling, expressive poses and colourful studio settings, each Optikid shoot celebrates childhood in all its energy and individuality. Creating imagery that feels fresh, confident and full of character, while keeping the eyewear at the heart of the story.
A brand made to play.
Beyond eyewear, the Optikid universe comes to life through games, illustrations and playful objects, creating a world children can explore and make their own.
A little learning, a lot of fun.
From playful educational posts and seasonal campaigns to optician interviews and photoshoot stories, Optikid’s social media brings the brand to life beyond the store, combining useful information with creativity and personality.
A little eye candy.
From playful concepts to eye-catching installations, Optikid's window displays bring the brand's imagination into the real world. Eyes Cream is one of many concepts I've created, combining illustration, colour and a little humour to turn a shop window into something worth stopping for.
