TŌHI KÉAL / Sensory Head Spa
Designing an identity you can almost feel. For Tōhi Kéal, I wanted the identity to feel as considered as the experience itself — calm, warm, natural and tactile. I developed the visual world from the logo and colour palette through to packaging, objects and branded details, with each element designed to feel like part of the same sensory ritual.
Brand Identity · Art Direction · Packaging · Brand Applications
An identity designed to be experienced.
The identity was designed to live beyond the page. From packaging and sensory objects to uniforms, textiles and the salon itself, each application became part of the Tōhi Kéal experience — extending the same visual language across every point of contact.
