Maison Graphic
A paper world made for life’s little (and big) moments.
Maison Graphic was a stationery brand I co-founded with my sister, born from our love of illustration, paper and beautifully designed objects. From cards and invitations to products for children and families, I led the creative direction across illustration, product design, styling, photography and communication — while helping build the business itself.
Creative Direction · Brand Identity · Illustration · Product Design · Styling · Business and Product Development · Brand Strategy
A BRAND BUILT FROM THE GROUND UP
Maison Graphic grew from a simple idea into a complete visual world. A playful illustration style, bold colour and a distinctive graphic language connected the collections, allowing the brand to evolve across different occasions, audiences and formats while always remaining recognisably Maison Graphic.
A CARD FOR EVERYONE
Cards were at the heart of Maison Graphic and where I could really explore different visual worlds. From bold adult birthdays and playful children's designs to weddings, Christmas and special occasions, each collection gave me room to experiment with illustration, textures, colour and print.
FROM THE CARD TO THE CELEBRATION
The collection expanded into children’s invitations, carrying the same playful visual language beyond the card and into the celebration itself.
CELEBRATING THE LITTLE FIRSTS
The baby collection grew into a world of its own, bringing the same characters and illustrations across welcome cards, nursery posters and milestone cards designed to capture all those unforgettable first moments.