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We. do magazine layouts, web design, print, logos.
The team at bold set out to create and brand a luxury airline company. With the rise of budget airlines and connection flights, we seem to have forgotten about the art of flying. Our first memories of aeroplanes as children were ones of fancy leather seats, nicely packaged complementary chocolates and elegant stewardess hair-styles. Flying used to be an enjoyable part of the holiday itself. This was the very thought that lead us to this project.
Our goal was to sell a vacation, spark excitement and create an atmosphere through the airline itself. We decided to focus on cold holiday destinations that possesses breath taking landscapes, warm creamy hot chocolates and soft furry mittens. It was all about the extraordinary, the exclusive, the detail and ultimately the experience. Travel today is all about getting from a to b, beating the crowds, exiting the aircraft first and skipping the queues. Thus, we knew we had to really capture that luxurious, timeless, enchanting and personalised feel in order to get people to fall in love with flying again. We. do