Tod's

We. do advertising and brand campaigns.

Tod’s approached the graphics team with a striking and certainly more urban collection. Behold No_Code! This striking collection was all about a new wave of cliental. The luxury Italian brand wanted a fresh voice and image to speak to their more edgy and yet ever so stylish customer. Bold teamed up with Haley Ma; a keen filmmaker from Toronto and Jack Guy; a London based Graphic Designer. We wanted to really shake things up for Tod’s. Collaboration and merging were our key driving forces. We wanted to mix style and street, whimsical and real, his and hers, old and new… It was all about him; a stylish, youthful yet serious type who knows responsibility but who possesses that rebellious and cheeky charming personality. It was all about her; a graceful city girl who appreciates the finer things in her surroundings. She’s cultivated, modern and seen at the ‘’in’’ places.  

The Pre-Eminent was highly praised, awarded and was then featured on Tod’s Homepage, in Vogue Paris and Notion Magazine to name a few. The only concern then, was if the beard would be in style and relatable. Time and trends certainly proved us right!